Alicerce Method
Clarity to decide.
Structure to act.
A method to understand your business, choose priorities and turn decisions into action.
Where the method comes from
A career of practice and study, brought together in one method.
I built Alicerce from the practical experiences and studies throughout my career. It connects the approaches I use to explore businesses, facilitate decisions and learn from implementation.
Design Thinking
Listen, explore needs and experiment before settling on a solution.
Lean Business Model
Make business assumptions explicit and test them with the smallest necessary investment.
Complexity theory
Read relationships and context, learn from what emerges and adapt the approach.
Social business
Consider value, impact and economic sustainability together.
- 01
Vision
Understand what is happening.
Context, customers and opportunities. - 02
Strategy
Choose where to focus your energy.
Priorities, criteria and a direction. - 03
Tactical planning
Turn your choice into action.
A plan to act, learn and adjust.
See the exploration and deliverables in each stage
The three pillars
Vision
Understand
What we do
- Current business model analysis
- Market study and TAM
- Direct and alternative competitor analysis
- Qualitative customer research
- Trend mapping
Deliverables
- Diagnosis report
- Opportunity map
- Addressable market estimate
Duration: 2–4 weeks
Strategy
Decide
What we do
- Focus definition: where to play and where not to
- Short, mid and long-term objectives
- OKRs and SMART goals
- Prioritization by effort and impact
- Lean Business Plan version 1
Deliverables
- Strategy pitch
- Defined OKRs
- Lean BP v1
- Prioritized hypothesis roadmap
- Key metrics
Duration: 2–3 weeks
Tactical
Plan and act
What we do
- 90-day action plan with owners and deadlines
- Prioritized hypotheses with validation criteria
- Experiment cards per initiative
- Business health metrics dashboard
- Review rituals for the team
Deliverables
- 90-day action plan
- Hypothesis cards
- Metrics dashboard
- Documented rituals
Duration: 1–2 weeks
Strategy and Tactical are not two separate deliveries
A growth strategy without a communication plan cannot be executed. And the reverse is also true. Therefore, when the diagnosis recommends the full cycle, business and communication come together in the same delivery (not as a separate service).
Criteria before choices
An opportunity needs to fit the business.
- Demand
- Is there a real signal of interest?
- Capacity
- Are the people, time and processes there?
- Economics
- Does the choice make sense in margin and investment?
The origins and foundations of the Alicerce Method
Where it comes from
The Alicerce Method was not born from a course, nor from a theory applied from the outside in. It was born from repeating the same way of investigating, deciding and acting in very different contexts, until it became a process that sustains itself.
I worked in strategy and innovation inside a forestry-based industry, tested social impact businesses, moved from pure agency execution to the strategic consulting model, built an entire education business from scratch inside a startup studio, and today sustain my own international operation company with the same reasoning.
The common thread between these places was not the sector. It was deciding with data before acting, and simplifying what can be simplified without losing rigor.
This, tested and repeated, is what today becomes the three pillars below.
The name is no accident. Alicerce (foundation) is what no one sees, but what supports everything.
Who it's for
The expert turned owner
Teacher, therapist, coach, personal trainer, niche consultant. Created their own method, has clients, but the business still depends 100% on them and doesn't move forward on its own.
"I work a lot, grew to this point, but I don't know how to go further without working even more."
The SMB owner at the ceiling
Business with a small team, present but stagnant revenue. Many open fronts, suppliers that depend on decisions, nothing that advances consistently.
"I have a lot going on, but nothing really moves forward. I don't know what to cut or what to prioritize."
It also serves founders in idea phase, especially those with proven expertise who need to turn knowledge into a structured business.
How does it work in practice?
Explore how we work, from understanding your context to ongoing support.
Your situation defines the starting point.
Bootcamp, mentoring or consulting: find the support that makes sense now.